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One of the best ways to increase the number of on-target leads generated by your current marketing tools is to pay close attention to what is known as lead scoring. Lead scoring is a calculated value designed to rank the customers who are most likely to purchase additional goods and services from the company. However, … Read more

Privacy is becoming such an important issue as it relates to the internet that even Facebook, the company that was recently called out for secretly conducting experiments on its user base, has gotten into the game. Their offering is called Privacy Checkup and it will be rolled out soon. It is a handy way for … Read more

As the Summer months have just ended, many businesses will have experienced a slight dip in sales. If this is the case, you might be searching for some new ways to bring in revenue for the upcoming months. You might be reaching out to old clients and trying to up-sell products, capture new leads etc. … Read more

Just having to ask this question seems wrong. The whole idea of crowdfunding was to enable small businesses and people to gather seed money so they could pursue their dream, large or small, when the more traditional sources of acquiring capital were unavailable. Suggesting that billion dollar companies with million dollar salaried CEO’s should become … Read more

The personal relationships that exist between the business owner and their closest confidants are more important than warring against the competition. In fact, a recent study by the National Association of Women Business Owners (NAWBO) and Ink, a Chase credit card company, reveals that the decision making and business operations of a small business owner … Read more

Sales people live or die based on one thing, and on thing alone: closing enough deals to keep the lights on. That’s it. If you’ve got a sales oriented job, then you need to do that, above all else, or find a new line of work. it really is that simple. The problem of course, … Read more

If you’ve heard the phrase, “Do what you love!” once, you’ve heard it a thousand timed. It’s a cliché, but the funny thing about cliches is that they got to be cliches because they also happen to be true. The reality is that when you do something that you love, it stops being work, and … Read more

One of the problems with searching the Internet for the “best” lists is that what is a great fit for one company is just average for another. One way to find your way through the maze of lists is to create or join a business network for your industry and let the voices of reason … Read more

Until quite recently, phishing attacks were the primary means of infecting a target computer with malware. If a hacker could convince a person to click on a link in an email, the deed was done. Unfortunately for the hackers, users have been getting increasingly more savvy about safeguarding their emails and not clicking on links … Read more

The competition between Vine and Instagram isn’t really about Vine and Instagram. To better understand what the competition is truly about, and what’s driving it at the root, you need to first understand what those two companies actually are, and who they are proxies for. Once you’ve got that under your belt, the recent tussle … Read more