Customer relations is one of the most important aspects of a business in the global marketplace. Even on a local scale, the difference between wooing local customers and having them go to the guy next door is one of how customers feel you have brought any problems to a successful resolution. That said, the idea … Read more
Many small businesses have discovered the use of cloud computing, which refers to the use of off-site servers to store data, as opposed to just having it on your own computer’s hard drive or on your own network’s servers. Many of us were using the cloud before it was called that by creating online accounts … Read more
Geolocation refers to the process of determining the location of a computer, a piece of networking equipment or a device. It usually uses Global Position Satellites (GPS) in order to determine the geographical location of the computer or device. GPS is built into most smartphones, and there are many apps taking advantage of geolocation to … Read more
It is no secret that hackers, the bad kind, seem to be everywhere. From local businesses trying to spy on their competitors to international peepers from anonymous foreign countries, every business and personal computer is under attack. In most cases, the goal is obtaining information for sale, whether it is to be sold on the … Read more
It seems that no security company is safe from hackers as LastPass finds itself among the recent high profile hacks. If you’re not sure what LastPass is, it’s a secure password service. You generate a Master Password, and use it to securely store all your other passwords. It’s convenient, because it leaves you only having to … Read more
To increase the security of transactions and build trust with customers, the use of biometrics is growing as an identification tool for banks worldwide. The banking industry is under increasing pressure to develop protocols to minimize the possibility of fraud and identity theft because of the constant evolution of the technologies that are now being … Read more
It may come as a surprise to many, but the source of most small business data breaches – about 80 percent – come from employees who either violate protocol or misuse their access privileges and use company computers for personal use. More than one of the data breaches that have made the news involve an … Read more
It’s no secret, in the Data Security vs. Hacker war, the hackers are winning. Every year, we see more and more data breaches occurring on an ever larger and grander scale. Every year, we hear about how companies are taking steps to better secure their data and the data their customers share with them, but … Read more
Useful, targeted content marketing needs to be part of any small business’s strategy. Becoming knowledgeable about content marketing is key for the small business owner, and learning how to make the most of your efforts online and on social media will reap benefits now and into the future. Determine Where Your Customers Look For Content … Read more
Apps for social networks, airlines, even department stores and more are being created every day for the Apple Watch. Here are some ready-to-launch app and what they do. 1. American Airlines- This app allows the user to receive an alert when it’s time to leave for the airport. The user can also get the gate … Read more
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