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Not too long ago, “Mobilegeddon” began, triggered by Google’s new mobile-friendly ranking algorithm that gives a significant boost to websites that have taken the steps to be more mobile-friendly. The change took about a week to complete, and now that it’s complete, small and large businesses alike need to make sure their web pages are … Read more

Say your SMB is still doing mail-out campaigns, and you’re still spending all that money on postage. You still do paper invoices. You still print everything out so you can collaborate on projects. You are a paper-fiend, and honestly, it’s costing you a pretty penny. Today is the day you can not only reduce, but … Read more

You probably know by now that protecting your small business from threats is absolutely essential, and even if you haven’t taken the steps to have an off-site backup or an on-board IT helper, you’ve probably done your best with your resources and installed the free software available to small businesses. Of course, this is a … Read more

We know that as an SMB, you have a budget – and you have to stretch that budget each and every month to ensure you can keep conducting business. Sometimes this means not upgrading something when you would otherwise do so. Sometimes it means foregoing that business trip you wanted to take and sometimes it … Read more

There are laptops that are worth more than you pay for them, and there are laptops that are worth just about what you pay for them or a little less. When you buy a cheap laptop, that’s what you expect: a functional, but drab, machine that kind of just gets the job done most of … Read more

An environmentally friendly approach to sharing and storing your computer generated documents and other communications, cloud computing can also help you and your business save money and operate much more efficiently and effectively. Every computing need from servers to hardware to software to paper can be adapted by using cloud-based solutions, using less energy, resources … Read more

The mountains of paper your company has generated in the past cost money and time to store and access later. Additional space was leased and filing systems purchased to keep tabs on all that paper. In recent years, a wide range of applications and technologies has been developed that encourage the digitization of your business’s … Read more

Most companies that are active on social media are aware of the importance of having a social media manager, a specialist who analyzes and brings their insights and conclusions about the company’s status on social media sites to management. There are obvious metrics and superficial insights that can be gained from a cursory examination of … Read more

With all the emphasis put on the customer in the global business environment, knowing what your customers want, how they feel about your products or services and what their expressed views are on social media, knowing the nuances of customer terminology is critical to be able to differentiate between a satisfied customer and one who … Read more

Marketing Applications and Software With the automated options available for businesses, it is no longer necessary for your online marketing plan to be managed manually. Both time and money will be saved if you research, review and choose a package that makes sense for you and your company. This isn’t just limited to things like … Read more