Because of its ability to go directly to each customer individually, email can be an effective marketing tool. Unfortunately, there are some common mistakes that businesses make in using email for marketing that not only waste the time invested in getting the email addresses, but may squander the customers’ good will as well. A good … Read more
Malware threats have exploded in recent months targeting not just computers, but also your smart phones and tablets. Now, a new threat has emerged that allows criminals to encrypt devices until a ransom is paid. This ransom is usually demanded in bitcoins rather than in than U.S. currency because it cannot be traced. How Does … Read more
If you are responsible for handling technology for your company, you know what it is like to deal with angry or upset users. It’s simply a part of life in IT management. Not every exchange is going to pleasant, and angry users could end up leaving you angry before the interactions are over. When something … Read more
The well-publicized net neutrality debate is coming to a close. At the core of the debate are two key issues. One is whether an Internet Service Provider (ISP) can provide higher access speeds for select web sites. The second is the idea of “paid prioritization,” in which access to select web sites can be prioritized … Read more
The genie is officially out of the bottle, and there’s no putting it back again. Autonomous cars are coming whether we’re ready and whether we like them. The question really becomes, “What does it mean for the driving experience?” Different companies are adopting different approaches. Google is going for what industry insiders call a “Moonshot … Read more
Effective antivirus software is one of the first choices you should make for your organization. Keeping your data safe and ensuring that your company computers are always up and running free from viruses and other types of malware should be at the top of every business owner’s list. Good antivirus software can help you keep … Read more
When Microsoft announced in September of 2014 the new Windows platform, you could almost hear the collective groans from business customers. After the Windows 8.1 version, many business owners were frustrated with the lack of innovative tools to help run their businesses. In fact, many companies opted to downgrade to Windows 7 after having tried … Read more
If you are like many business owners, you are most likely juggling multiple projects on a daily basis. In an effort to keep work organized, you might be considering project management software at your business. There are many types of project management solutions available for business, from locally-installed options to web-based solutions that allow employees … Read more
More than ten years ago, the most common forms of malware attacks were those that were initiated by way of macros. Macros, in case you are unaware of what they are, are little bits of VB code that are used to automate repetitive processes in applications like Microsoft Word and Excel. Back in the day, … Read more
Smart devices are wonderful. The latest smart phones all have virtual assistants you can just ask questions rather than bothering with the whole typing thing. That’s both fantastic and convenient. The day’s coming when keyboards will be relegated to the dustbin of history. It’s not just smartphones, either. Television manufacturers have done a remarkable job … Read more
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