Most companies that are active on social media are aware of the importance of having a social media manager, a specialist who analyzes and brings their insights and conclusions about the company’s status on social media sites to management. There are obvious metrics and superficial insights that can be gained from a cursory examination of … Read more

With all the emphasis put on the customer in the global business environment, knowing what your customers want, how they feel about your products or services and what their expressed views are on social media, knowing the nuances of customer terminology is critical to be able to differentiate between a satisfied customer and one who … Read more

Marketing Applications and Software With the automated options available for businesses, it is no longer necessary for your online marketing plan to be managed manually. Both time and money will be saved if you research, review and choose a package that makes sense for you and your company. This isn’t just limited to things like … Read more

The Internet of Things (IoT) is the international effort to incorporate unique identifiers to give household and industrial devices the ability to transfer data over a network and avoid human-to-human or human-to-computer involvement. In other words, the chips included on IoT devices will do all the work. The advantages are that companies will be able … Read more

If you have ever been in a retail store where you are trying to access the Internet (to compare price, for example) and find yourself without Wi-Fi access, you may start to think that there is something the store does not want you to know. What is closer to the truth of the matter is … Read more

In today’s workplace, one thing that is almost a certainly is the need to stay in the productivity loop while you are traveling or working from a remote location. Many options exist for you and your staff to remain in touch while one or more team members are either on the move or located away … Read more

If you’ve heard it once, you’ve heard it a thousand times. Mac’s are just “safer” than PC’s. They’re less prone to viral and other types of hacking attacks. This has, in fact, been a major selling point for the machines, and Apple has used it to good advantage. The problem is, it’s not true, generally … Read more

Advances in technology are revising notions of what the typical workplace looks like. Once a central location where management and staff gathered daily to plan and complete the tasks of the business, the office has become a much more fluid concept as companies permit employees to work remotely. Today’s workers can call their homes, vacation … Read more

When people think about extreme reactions to changes in technology within a company, what most often comes to mind is the older worker, the one who is not a digital native. These are the people for whom change has come too quickly and demanded retraining for positions that otherwise were following a simpler and established … Read more

When we think of technology, there are two main ideas that come to mind. The first is hardware, the tangible products that we directly experience such as a smartphone camera or a cloud server. The second is software, commonly known as apps, which are not tangible but of which we do see the results. For … Read more